The Idea Consultancy, the agency behind the largest food festival in Cambodia, last week celebrated its five-year journey with optimistic social changes through the medium of business.
The event, held last Saturday evening at the Factory Phnom Penh, was attended by The Idea’s employees and executives as well as 100 other guests from all involved parties, both public and private.
Speaking at the event, The Idea’s new Managing Principal Sofia Perez said the agency projects to work with their clients and partners to launch more platforms, products and programs in order to shape “consumer culture” into one that is more socially responsible.
“The Idea will continue creating platforms like the Green Space Program, a learning platform, which aims to greenify the city and HACK, an information-sharing platform focusing on antimicrobial resistance while promoting good health and food-safety practices,” said Sofia Perez, when asked about The Idea’s future perspective.
The Idea first made its footprint with a well-recognized and one-of-a-kind project known as “Slaprea”, which is one of the largest food festivals in Cambodia and “Baitong” an event based on the eco-friendly concept, both events gaining the interest of approximately 30,000 visitors annually.
“We will continue supporting and elevating good products that bring value to the communities through our creative services” Sofia said.