Smart’s Ideamart to provide developers access to resources

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Thomas Hundt, Smart Axiata’s CEO, speaks at Ideamart’s launch. Smart Axiata

Ideamart, the global mobile award-winning application development platform has been launched in Cambodia. ‘Ideamart powered by Smart’ increases the prospects of local innovation by offering multiple entrepreneurship opportunities to third-party app developers, utilising Smart’s network assets through simple APIs.

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Ideamart enables developers and content providers to use shared APIs and monetise their efforts. The platform allows app developers, enterprises and even non-developers to create simple API-based services. Furthermore, the platform matches skilled developers with potential clients through the Ideamart community forum.

“As an industry leader in promoting tech entrepreneurship, this API platform reflects our efforts to develop the local ecosystem in tandem with our vision to become Cambodia’s Digital Champion. Newly launched Ideamart powered by Smart will lead to faster API engagement and partnerships for the smallest start-ups to the largest organisations, helping them grasp budding opportunities in the digital space,” explained Thomas Hundt, CEO of Smart Axiata.

“While there is immense potential and talent in Cambodia, the availability for a platform to reach end users and showcase local innovation remains scarce. To change this, we decided to launch Ideamart in Cambodia. Similar to last year’s API Hackathons, subsequent outreach programs will be held in the coming months, presenting more individuals and organizations with the chance to create mobile apps for commercial use via shared APIs with Smart,” Mr Hundt added.

In the coming months, Ideamart will continue to expose a host of new Mobile Network APIs, providing a strong foundation for increasingly advanced levels of application and service functionality. Ideamart is expected to unlock new markets as well as opportunities while creating a mobile app marketplace that brings together the Kingdom’s entrepreneurial talent and developer community.

“Smart Axiata is the first mobile operator in the Axiata footprint who has successfully adopted the Ideamart platform, developed by Dialog Axiata in Sri Lanka. We hope this API platform will help the burgeoning developer community by further simplifying opportunities to springboard their businesses and at the same time harness local talent,” said Viranga Seneviratne, head of MIFE Business and IoT at IdeaMart.

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