When Cellcard entered its partnership with the Football Federation of Cambodia (FFC), it was the ability to reach youth in every province that excited the team the most.
That as well as driving a meaningful programme that encouraged healthy living and learning.
So two years on, Cellcard is proud to share the journey that it has shared with the FFC through the School of Football Talent.
“We’re proud to say since we commenced the partnership on May 2017, we have seen more than 2000 talented young footballers and engaged more than 17,000 students across 24 schools in 15 provinces,” said Cellcard Chief Executive Officer Ian Watson.
“This has no doubt been one of our most purposeful and enjoyable Corporate Social Responsibility (CSR) activities to date. It is a journey we wish to continue to live up to our commitment to take the programme to each and every province in Cambodia,” Mr Watson said.
He said Cellcard was focused more on sustainable long-term relationships and chose to enter partnerships that align to the company strategy of advancing the development of Cambodia as a nation.
By focusing on football, Cellcard was able to provide players, families and communities a healthy and entertaining way to unite and celebrate sporting excellence, and importantly a fun and social outlet.
“Instead of just supporting players with sports gear and logistics for the tournaments, Cellcard has created its own format that brings sport together with CSR, charity and entertainment.
“With each tournament we visit charitable organisations for under privileged children and we bring some of the Kingdom’s most popular stars to give them their own concert experience.
He said some of the top talents involved in the programme include dance crew Polarix, Cellcard Brand Ambassador Reth Suzana, up and coming star Tey and Cambodian Net Idols Bunleng, Rainnie Dara and M.Megamind.
“It’s incredible to see the student’s excitement when they are in arm’s reach of their favourite celebrities. These are moments that they will remember, and ones that Cellcard plans to continue.
Mr Watson went on to say that the activation team in Cellcard have taken on the FFC partnership with passion and pride and happily give up their weekends to visit the schools and arrange for charity visits.
“The biggest event was the Opening Ceremony at Preah Vihea in December 2018 which attracted 4000 students – all thrilled to meet Reth Suzana and Tey and enjoy the concert put on just for them.
“The next biggest activation was the closing ceremony in Banteay Meanchey with 3500 students.”
Mr Watson thanked the FFC for the strong partnership and strong representation at all the tournaments staged within the programme.
“It’s great to have a partnership with common goals, and as the only Cambodian-owned operator, Cellcard takes these initiatives to heart.”