People must find the fact that Bred Bank has undertaken so many corporate social responsibility initiatives in Cambodia astonishing, giving that the subsidiary of the well-established French bank BRED Banque Populaire entered the country’s market just two years ago. Yet, to bring betterments, in addition to the excellent banking services, to the where it operates has always been a crucial mission of this international bank.
Bred Bank’s wide-ranging CSR programme began with the bank’s partnership with Pour un sourire d’enfant (PSE), an NGO renowned for its promotion of rights and welfares for underprivileged women and children, in the Family Support Programme. The bank has supported this programme by having its uniforms made by PSE, who trains women from severe situations in sewing and employs them at fair wages and under safe working conditions, providing three meals a day, free accommodation and paid annual and sick leave.
While its cooperation with PSE allows the children of the women who are employed to go to school, Bred Bank has further contributed to the local education by donating funds to purchase books for the library of Institut Francais du Cambodge, as well as awarding prizes to the outstanding students there. It has also sponsored Christmas event, which was open to public and families, to promote students’ learning and socialisation at NIRA International School.
Since its beginning, Bred Bank believes in the potential of every single person and helping them grow through individual projects and businesses. Apart from providing easy financial solutions with little paperwork, the bank has launched and sponsored welcome initiatives to support local entrepreneurs. Some examples include the Women Initiative Programme, designed by Bred Bank to aid female business owners along four main pillars: Inform, Empower, Inspire and Support, and Accele-rate2030, a start-up competition led by Impact Hub Phnom Penh and UNDP. The bank was also one of the sponsors for Junior Chamber International Cambodia and Cambodia Young Entrepreneur Award.
Yet, entrepreneurship is not the only cause promoted by Bred Bank. The French bank is the sponsor of events and initiatives to support and encourage various fields such as sport (KMH Stadium), art (Cambodian Urban Art), photography (Angkor Photo Festival) and so on.
Environmental protection, meanwhile, is a cause which all executives and employees at Bred Bank are committed to. While Bred Bank Cambodia has already been promoting environmental sustainability by reducing plastic use and electricity consumption in their office building, its staff have actively participated in environmental protection activities, such as the monthly clean-up exercise organised by GoGreen Cambodia and fund-raising events by Airavata Elephant Foundation.
In conclusion, Bred Bank (Cambodia) is not only a top bank in Cambodia but also a model private institution that graciously accepts its responsibilities to society, economy and environment of the Kingdom
“The economic, environmental and social sustainability of our communities is a critical success factor for a business like our bank,” says Guillaume Perdon, CEO of Bred Bank Cambodia. “It is in our own best interest to care and contribute to it.