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Maybank’s journey towards humanising financial services

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Maybank Cambodia treats sustainability as an organic part of its core business. This is proven by their continuous effort in maximizing return to the community via its sustainable initiatives and employee volunteerism programmes, aimed to bring positive change and difference to the communities in which Maybank operates.

Since its establishment in Cambodia in December 1993 with the opening of its first branch in Phnom Penh, Maybank Cambodia has been actively driving its corporate responsibility agenda, benefitting thousands of lives in Cambodia. Their CR initiatives consistently empower the most vulnerable group of people including women and children via various community programmes. These initiatives cover various aspects including education, financial inclusion, economic empowerment and health.

“For us at Maybank, creating a sustainable, profitable and responsible business goes hand-in-hand with the welfare and wellbeing of our community. We know for a fact that without their support, we will not enjoy the success that we have today. This is why our people work hard every day to succeed and give back in many ways to the community who has given us so much. This is why we continuously do our best to provide sustainable solutions for those we serve through our CR initiative,” said Mohd Hanif Suadi, Chief Executive Officer, Maybank (Cambodia) Plc.

Initiated in 2012, in its partnership with the People Improvement Organization (PIO), the Maybank Child Sponsorship Programme has benefited more than 170 children who live and make a living in the city dumpsites and slum areas, enable them to get a proper education, have access to clean food and water as well as basic healthcare, giving them an opportunity to lead a life out of poverty. Through regular engagement sessions with Maybank staff, the sponsored students undergo various activities, resulting in them showing improvements in their class performance, self-confidence, self-esteem, public presentations and social communications, their command of the English language and commitment on their future careers. To date, a few of them have successfully graduated from the university.

Endorsed by the National Bank of Cambodia and Ministry of Education Youth & Sports, Maybank CashVille Kidz Financial Literacy Programme registered a huge success in the past two years of its implementation at both the public & private primary schools in Cambodia.

This year marks the 3rd year of this program which is running at 30 primary school in Phnom Penh and other province. In the past two years, this programme has reached out to more than 5,000 Cambodian students from 23 schools.

Hanif said that the program is achieving the desired results. “The program is imparting the right knowledge and discipline and it continues to create a positive impact among children as we build a generation of young people who are equipped with adequate financial knowledge that is beneficial to them in the future.” he added

Maybank CashVille Kidz is an exciting animated education series designed to teach school students the importance of money, in order to prepare them to meet future financial challenges they may face which focuses on specific financial lessons that range from the importance of saving money to developing positive spending habits and making smart investments.

Maybank Women Eco-Weaver Programme, on the other hand, is a very impactful long-term Maybank CR initiative, aims to promote and enhance traditional textile globally in a sustainable manner whilst create economic independence and financial inclusion for women weavers.

Since its inception in 2016, the Maybank Women Eco Weavers programme has benefited hundreds of women and household farmers via its weaving training courses and sericulture programme. To date, 125 women have successfully graduated. With the skills equipped and tools provided after graduation, each weaver can earn approximately USD200 or more per month, allowing them to be economically independent.

Through the sericulture programme, a total of 288 farming families have been supported to plant mulberry trees as the main food source for the silkworms, producing high quality silk loom, which is an important material for high quality Cambodian golden silk and a crucial part in the cultivation of silk worms and silk thread production.

This year, the programme is expanding to benefit women in the Siem Reap province.

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