Local and foreign foodies can now enjoy a variety of street food in the comfort of an air-conditioned hall, as Singapore-based food court chain Food Republic unveiled its first Cambodian outlet at Aeon Mall Sen Sok last week.
Food Republic, which now has 55 outlets across Singapore, Malaysia, Taiwan, Hong Kong and China, prides itself for hand-picking some of the most reputable hawkers in the country to serve only the most authentic taste.
Food Republic Chief Executive Officer Jenson Ong said each outlet gets a special theme, in terms of design and menu options, to make them individually unique. According to him, no two Food Republic outlets across the region are the same.
“We have chosen Parisian as the theme for our first outlet in Cambodia because we want it to be bright and colourful, considering that the target market here is a younger generation. As for the food options, our market research found that the locals still prefer local cuisine so we went in that direction, with the addition of several other selections like Thai, Vietnamese and Chinese food.”
Customers will be spoilt for choice as there are 13 food stalls, one drink bar and six kiosks that serving a multitude of delicacies from the region to pick from. Food Republic also encourages customers to purchase its meal card to ensure a more convenient method of payment.
Mr Ong also reassured customers that the food pricing is within a reasonable range, despite the ambience that they provide.
“Our price is reasonable as we did our research prior to coming here. Each meal ranges from $2.50 to $3.50. With the atmosphere that we have here, I am confident that we will be able to draw a good mix of customers,” he said.
Ambassador of the Republic of Singapore H.E. Michael Tan, who officiated the launch, welcomed Food Republic to Cambodia and commended them for tackling street food with a fresh approach.
“Food Republic knows that food is one of the commonalities between the two cultures. Cambodians love street food and so do Singaporeans. So they have brought this different approach of indoor dining to give patrons a more enjoyable experience. It is not just about the quality and the variety of the food but it’s the whole experience,” he told Good Times2.