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Maybank launches financial literacy programme

Khmer Times Staff / Khmer Times Share:
Maybank’s Cashville Kidz aims to make learning about financial matters fun and educational. Maybank

Maybank last week launched the Cashville Kidz Financial Literacy Programme 2019 to continue to champion financial literacy among Cambodians and educate school children.

The Cashville Kidz Financial Literacy Programme 2019 was launched in conjunction with the Cambodia Financial Literacy Day, organised by the National Bank of Cambodia.

Cashville Kidz is a flagship initiative of the Maybank Foundation aimed at boosting financial literacy among school children. The project can be easily replicated and upscaled in other countries where Maybank has a presence.

The Maybank Foundation announced that the rollout of Cashville Kidz programme this year will be carried out in 30 schools, covering both Phnom Penh and other key provinces across Cambodia. The programme reinforces Maybank’s commitment to humanising financial services.

Shahril Azuar Jimin, CEO of the Maybank Foundation, said that Cashville Kidz is designed to encourage the development of a generation that is more knowledgeable in terms of managing their finances.

“It is very encouraging to see Cashville Kidz continuing to achieve its objectives for Cambodia in 2018, where against a target of 3,200 we managed to train more than 4,000 students in Phnom Penh.

“Given the success thus far, we are pleased to announce the expansion of this programme to provinces outside Phnom Penh this year,” Mr Azuar Jimin said.

Maybank Cambodia CEO Mohd Hanif Suadi said the programme, running strong in its third year, continues to create positive impact amongst children, forming a generation of young people that are equipped with good financial skills.

“As we continue to play a role in contributing to the Cambodian economy, Cashville Kidz is a great platform for the bank to give back to the communities where it operates,” Mr Hanif Suadi said.

The award-winning Cashville Kidz programme, created and produced by MoneyTree Asia Pacific Pte Ltd, is endorsed by NBC and the Ministry of Education. It aims to address the need for financial education in schools and is in line with Maybank Foundation’s objective to champion financial literacy across Asean by educating school children via an animated series.

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