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By the moment I put my hands on this book, I can feel it in my bone that this book is unlike other books I have previously read. It’s not just a book; it’s a book of art – with a brilliant front cover and thought-provoking works of art in every page inside.

According to the book, every creative work comes from hard work – yes, even the simplest concept. Behind each artwork is the time and effort poured out by graphic designers. They have to deal with clients’ demands and revisions, which could unexpectedly turn out as a source of frustration.

And more often than not, “final” isn’t really the end of the revisions. So do not be surprised if you ever find Adobe Photoshop, InDesign or Illustrator files with names such as Final, Final-Finalised, Finally-Final-Finalised or F**king-Finally-Final-Finalised on a designer’s computer.

Nevertheless, it is interesting to learn from the book that there are two types of work in graphic design. The first one is done for love and passion; the other one is to generate budget to support the studio and upgrade the equipment. The first type goes to the designer’s portfolio, while the other one will be hidden and forgotten as time passes by.

Why a division? It is because what the graphic designer is searching for is not always money, but also recognition and a good reputation, which singers, actors, and other artistic professions thrive and work hard for.

It is also important to know that graphic designers are not magicians. They are not know-it-all and so is every person on earth. They are still learning too and there is no better time to learn then taking risks to work and experiment with new projects.

I personally salute the author of this book, Radim Malinic, who is a veteran graphic designer based in London. One of his most recognised artworks include the design for 60+ Earth Hour, which is a constantly-progressive environmental campaign.

As I am also currently working in the creative industry, I found this book as a must-read for every young adult who dreams of becoming a well-known professional graphic designer in the future. The book will provide you with valuable insights on how the creative industry works. Radim Malinic also provides helpful recommendations you need to know in order to prepare yourself for the emerging challenges and opportunities when building your career path as a designer.

This book is available for order on Brand Nu’s official website or on Amazon. Stay tuned for Book of Ideas volume 2, which I cannot wait to review after I finish reading.

Author: Radim Malinic
Publication: Brand Nu Limited, 2016

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