AIA joined forces with the CNCC, Cambodian football’s premier organising body, to organise English Premier League-level training courses for Cambodian football coaches.
Dubbed the ‘Coach the Coaches on Grassroots Football Development’ training was conducted by Tottenham Hotspurs’ Anton Blackwood and Shaun Harris, coaches at Spurs’ International Football Development programme, on Friday morning at the American University of Phnom Penh.
28 coaches from 14 Cambodian clubs were in attendance as were 10 from the kingdom’s National Football Commission.
Chhang Piseth, executive director of the CNCC, said the initiative was encouraging for the promotion of Cambodian football, while NagaWorld’s title-winning coach Meas Channa, said that he was able to learn a lot from the Spurs coaches and their strategies in helping develop grassroots Cambodian talent.
The expansion of the partnership saw Spurs locate two of their elite coaching staff permanently to Asia. The coaches will enable AIA to expand its community coaching programme, under which Spurs coaches work with young people to further develop their interest and participation in football.
In addition, the firm also announced the launch of its 100 Football Fields initiative to celebrate the Centennial of AIA Group Limited.
At the AIA Stadium in the Toul Kork area, AIA Cambodia activated its 100 Football Field initiative which aims at equipping 100 primary schools across the country with each eligible school receiving 2 goal posts, 4 A-boards, 10 footballs, 30 bibs and 40 cones.
Four primary schools received the latest football equipment awarded by AIA, while students also received coaching from two coaches from English Premier League giants Tottenham Hotspur.
The project was announced last month at AIA’s 100th Anniversary, aiming to provide sporting equipment with the second pillar, four tables, 10 balls, 30 vests, and 40 training tricks to primary schools. 100 throughout Cambodia.
“We are delighted that we have started our 100 football field project as planned, said Richard Bates, CEO of AI Cambodia. “All of AIA’s staff [here] have made great efforts to get the project started. Seeing all the kids enjoying the game and enjoying the football training from the Spurs coaches makes us all proud.”
This was a view echoed by Spurs coach Harris.
“Helping kids play football and developing their skills is important to Tottenham Hotspur, said coach Harris. “Through our work with the AIA and through this great football field project, we hope to have a profound effect on the participation and quality of football at a local level in Cambodia.
The 100th football field project was first announced at the AIA’s 100th Anniversary Celebration which began in Cambodia last month with the AIA’s commitment to helping everyone get better and healthier.