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Consumer goods CEOs in Davos hot seat over waste

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Plastic waste is seen at the plastic waste exhibition “Sea, The Last Leg” in down town Amman, Jordan. Reuters

DAVOS (Reuters) – Consumer products companies including Procter & Gamble Co and Coca-Cola Co are emerging as new targets for global activism, with green groups blaming them for fouling the ocean with plastic and activists urging governments to regulate them.

At the annual World Economic Forum this week, the bosses of these and other firms like Unilever Plc and PepsiCo have been on the defensive, in a way reminiscent of how coal and oil chiefs came under pressure over climate change in previous years.

“I see parallels to coal,” Greenpeace executive director Jennifer Morgan told Reuters after she and Procter & Gamble boss David Taylor had a feisty exchange at a joint news conference at the forum in the Swiss ski resort of Davos.

“It’s clear they are trying to not be regulated,” she added.

The CEOs at Davos have vowed to cut their use of plastic packaging through a range of initiatives, including a joint recycling scheme unveiled during the forum. But Greenpeace used that announcement to call for plastic packaging bans and a goal of “peak plastic”, saying recycling was not enough.

About 8 million tonnes of plastic are dumped into oceans every year, killing marine life and entering the food chain, according to the UN Environment Program. Data like that, and TV shows such as documentary-maker David Attenborough’s Blue Planet, have taken the issue to the top of the summit agenda.

Mr Attenborough, 92, was honoured with a special award at the start of the annual event, where environmental concerns were a running theme alongside gloom and doom over the US-China trade war and a slowdown in the global economy.

“I sometimes wonder if we’re in the branded litter business, branded trash,” Unilever Chief Executive Alan Jope half-joked after he was asked during a panel debate if consumers were interested in the source of the company’s products.

In 2017 at Davos, Dove soap maker Unilever promised to ensure all of its plastic packaging was recyclable, reusable or compostable by 2025.

“Two years ago at Davos, Unilever was in front on plastics. At the moment it’s very high on our radar to do something about plastic waste above and beyond…the rest of the industry.”

Dozens of big companies have made various pledges to reduce plastic packaging, including a plan by 40 firms to eliminate unnecessary single-use plastic packaging in Britain by 2025.

“We will roll out new tech next year that will reduce the amount of packaging per kilo,” PepsiCo Chief Executive Ramon Laguarta said at Davos, adding that Pepsi was trying to move more toward reusable cans and glass.

PepsiCo, Unilever and European supermarket chains Carrefour and Tesco are among firms that signed up to the pilot waste-reduction programme unveiled in Davos this week. It will deliver products such as orange juice in reusable bottles to shoppers and pick up the empties for cleaning and re-use.

“We can learn about the business model, and the consumer reaction to this and find solutions that last,” P&G’s Taylor said at the announcement.

At one Davos panel debate, human rights lawyer Vivek Maru, founder of legal advocacy group Namati, asked PepsiCo’s Laguarta and the head of The Dow Chemical Company, Jim Fitterling, if they could be hit with lawsuits for the damage their companies had done, similar to litigation against the tobacco industry.

“It’s a difficult question to answer,” Mr Fitterling said. “The plastic waste got there through consumer behavior and people putting it out into the environment.”

The plastic debate has also caught the eye of the insurance industry, which has taken stands at times on environmental issues. Some major insurers refuse to provide cover for new coal-fired power stations due to climate-change concerns, for example.

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