YANGON (Xinhua) – Myanmar is planning to implement digital marketing to develop the country’s hotels and tourism sector, especially to increase promotional work to attract visitors from China’s Hong Kong and Macao Special Administrative Regions (SAR).
According to the Myanmar News Agency, the move was discussed by Myanmar Minister of Hotels and Tourism U Ohn Maung and Chairman of Hong Kong Macao Myanmar Chamber of Commerce and Industry (HKMMCCI) Dr. Lin Khin Wan in Nay Pyi Taw Saturday.
Their discussions focused on arranging training courses to increase information and communication technology experts in the ministry, providing required suggestions and technical assistance on establishing tourism web portals and arranging study tours by Hong Kong travel agencies to Myanmar.
Myanmar will use appropriate digital technology to reduce manual system while carrying out the ministry’s office work, which will reduce the use of paper.
Myanmar has granted visa-on-arrival to travelers from China including those from Hong Kong and Macao SARs starting from Oct. 1 last year along with visa exemption to Japanese and South Korean visitors.
Myanmar attracted over 2.84 million tourists as of October last year, according to the Hotel and Tourism Ministry.