Starting Friday, the European Chamber of Commerce (EuroCham) will host the first-ever fair in the Kingdom designed specifically to showcase European products and brands and promote business connections between local and European companies.
The ‘Euro Fair’ will be held at Phnom Penh’s Diamond Island Convention and Exhibition Centre from June 29 to July 1.
The three-day event is being organised with the collaboration of the French Cambodian Chamber of Commerce and Industry, the German Business Group in Cambodia, the British Chamber of Commerce, NordCham, the Italian-Cambodian Business Association, and the Ministry of Commerce, with the support of Cambodia Airports.
Speaking at a press conference on Friday, Sophorn Chhum, senior relationship manager at EuroCham, said the event aims to increase awareness of European know-how and quality standards and will allow visitors to make valuable business connections in a family-friendly environment.
She said the fair will be open to all European companies, brands, and services already established in Cambodia, as well as European companies active in the Asean region.
Mrs Chhum explained that exhibiting companies and brands will come from a wide range of industries, including automotive, banking, hospitality, furnishing, education, handicraft, construction, fashion and food and beverage.
Nearly 40 European brands have confirmed their participation, and around 10,000 visitors are expected to attend, she added.
“Visitors will be able to try new products, discover trendy brands and taste European delights, and will have the opportunity to meet professionals from some of the most prestigious brands from Europe, amongst them renown global brand as well as local brands established with European investment,” she said.
Arnaud Darc, chairman at EuroCham, said the fair presents a great opportunity for businesses and consumers to come together and discover more about European companies operating in Cambodian and abroad.
“Over three days, the inaugural event is a unique opportunity to meet, understand and connect with the people behind these companies in a single location,” Mr Darc said.
“The Euro Fair was created by EuroCham in order to foster new relationships, and nourish those already existing between Cambodia and a group of companies representing one of the most important economic areas in the world, all within one vibrant and open showcase,” he said.
George Edgar, the Ambassador of the European Union to Cambodia, said he expects to see a large array of European products for display at the event, and added he was pleased to see that a considerable number of reputable companies have already announced their participation.
According to Mr Edgar, Cambodian exports to the EU under the Everything-but-arms scheme have expanded rapidly in recent years. In 2015, Cambodian exports to the EU were worth 4.1 billion euro ($4.7 billion), 4.6 billion ($5.3 billion) in 2016, and $5 billion ($5.8 billion) last year.
He said the EU takes about 45 percent of all Cambodian exports, mostly garments and footwear, rice, and bicycles.