Subscribers of Smart Axiata, a subsidiary of Malaysia-based Axiata Group, can now make payments for digital content by charging the payments directly to their mobile phone bill.
The service is the result of a collaboration announced Thursday between Fortumo, an international mobile technology company, and Apigate, a subsidiary of Axiata.
It will be enabled by Smart Axiata’s direct carrier billing API.
An API platform, also known as action programming interface, brings together two or more groups and creates a foundation for automated interactions between them.
“Through this collaboration, Fortumo is only required to integrate once with Apigate to deploy premium content by digital content providers at a faster rate and reduced costs to more than eight million Smart subscribers,” Fortumo’s press release said.
“Apigate provides Fortumo with immediate access to the Cambodian API marketplace, thus enhancing sales and business reach for all parties involved.”
Axiata Digital’s CEO Mohd Khairil Abdullah said that the collaboration adds value to Apigate by tapping into an underserved segment in Cambodia: Prepaid mobile users that do not own a credit card.
“We look forward to create a long-term collaboration with Fortumo and to derive mutual benefits from bigger scale, faster delivery, and richer content for underserved segments in Cambodia,” Mr Abdullah said.
According to data from the Telecommunication Regulator of Cambodia, more than 10.7 million mobile phones had internet connection in 2017, a 33.77 percent increase year-on-year. There were 8.5 million internet users in 2017, an increase of 500,000 people compared to the year before.