McDonald’s 1Q earnings jump on strong US, China sales

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A McDonald's restaurant sign is seen in San Diego, California March 31, 2015. REUTERS/Mike Blake

NEW YORK (AFP) – Fast-food giant McDonald’s reported higher first-quarter earnings yesterday behind solidly better sales in the US, China and several other key markets.

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Earnings for the quarter ending March 31 were $1.4 billion, up 13.2 percent.

Revenues dropped 9.5 percent following the sales of company-owned restaurants to franchisers.

Shares jumped following the results, which bested analyst expectations and showed continued strength in the US and in many key overseas markets

Important international markets with good results included Britain, Germany, China and Italy. Those countries helped compensate for weaker markets, such as South Korea.

Chief executive Steve Easterbrook has been credited with boosting the chain’s fortunes after being tapped to lead the company in 2015.

Key steps have included simplifying the menu, improving restaurant appearance and moving more swiftly to tech-centered ventures, such as orders via mobile application.

“We’re keeping the customer at the center of everything we do as we continue enhancing their McDonald’s experience,” Mr Easterbrook said.

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