PHNOM PENH (Khmer Times) – Following the massive support of its first series, LOVE9 officially debuted its screening of the second series at the Major Cineplex AEON Mall on Thursday last week, with the aim of promoting the new series before it hits the nation’s television screens the following day.
Funded by UNFPA and USAID, LOVE9 is a multimedia initiative from BBC Media Action, broadcast on TV, radio and online, which aims to educate young Cambodian people on sexuality and reproductive health.
The first series of LOVE9 aired in 2014 and attracted over 70,000 likes on its official Facebook page, over 1.3 million views on YouTube, and around 700 callers to its Radio program, covering 41 different topics.
To celebrate its second series, the LOVE9 crew organized a meet & greet with actors and actresses in LOVE9 or Snae9, acknowledging the huge support they received from fans of their previous series. Fans were able to take photos and chit-chat with their favorite artists from the series.
The most significant agenda of the event was the screening of spot videos as well as the first episode of LOVE9 series 2 before it broadcast on MYTV.
One participant attending the LOVE9 series 2 launch, Hun Keolydeth, said “I am a big fan of LOVE9. The program could reach out to young people of Cambodia to provide them with sexuality education in an entertaining way. I can see the enthusiasm and professionalism in each scene which is so addictive.”
Actor Nakhon Krex, known as Seyha in the Snae9 series, said, “I am so delighted to see so much support from Cambodian people and this second series will be different – there will be much more exciting scenes with new storylines.”
Rithy Lomorpich, a writer and director of the LOVE9 series 2, told Khmer Times, “The storyline will be continued from the first series. There will be a total of 10 episodes in series 2 with different learning points such as how to use condoms, how to decide in choosing a partner, knowledge on HIV and so on, under the theme of sexual and reproductive health.”
“We [LOVE9 crews] are so glad for our achievements on the first series, as it boomed on social media and many words or phrases used in the scenes have been spread widely to teenagers. We expect this second series to be as successful as the previous series or even more successful because of our improvements,” she added.
LOVE9 series 2 is screened on MYTV every Friday at 7 pm and will be rescreened every Saturday at 5 pm.
Meghan Macbain, Country Director of BBC Media Action in Cambodia, gives a welcome speech.