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Phone regulator issues ultimatum

Sum Manet / Khmer Times Share:

The Telecommunication Regulator of Cambodia (TRC) issued a second directive on Wednesday to all mobile phone operators in the country instructing them to stop placing misleading advertisements in the media that could cause public confusion.
The TRC statement said all advertisements and promotions needed to be cleared by the phone regulator at least 10 days before the placement or launch dates.
“Some operators set charges for calls within the same network lower than the cost base that operators had submitted to the regulator. It is believed that this is dishonest practice in business competition,” said the statement.
“Recently, some mobile operators in Cambodia have created promotion packages such as bonuses, money exchange programs or other gifts during festive periods to satisfy their customers – in order to compete with rivals,” added the statement.
 The TRC warned that if mobile operators did not comply with the directive, the regulator “will take serious action, such as suspending their license and business certification.” On Monday, six mobile operators Smart, CamGSM, Viettel, Seatel, Xinwei and Cadcomms joined an urgent meeting with TRC to deal with the issues in the industry.
Five companies agreed to halt their promotions.

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