Since the debut of the Sony A7 in 2014, the Japanese manufacturer has grown to dominate the mirrorless camera market, and by all indications is producing some of the best value shooters available to buy.
A little over three years after the release of the second-generation A7II, Sony recently took the wraps off the much anticipated A7III.
As their latest ‘entry level’ full frame beast, Sony has itself dubbed the E-Mount camera its ‘basic model’. Yet taking a closer look at the specifications and performance, we will find that there is very little that is basic about it.
With the $1,999 A7III, Sony has redefined what it means to be an entry-level full-frame shooter. Stuffing in a 24.2MP back-illuminated Exmor R CMOS sensor, Sony has also incorporated a newer design for improved lowlight performance. Capable of an ISO range of 100 to 51200 (expandable to 50-204800), 14-bit RAW, and a 15-stop dynamic range at low sensitivities.
“The sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the A7II,” claims Sony.
The A7III is capable of 10 frames per second and comes equipped with 5-axis in-body image stabilisation providing five-stops of shake compensation. And like its big brother – the $4,999 Sony A9 – it has 693 autofocus points using Eye-AF. Sony states the newer model can autofocus twice as fast in low light compared to the A7II.
The camera body has also been revamped and now features a touchscreen display, and a joystick for adjusting focus points. Fitted out with USB Type-C, dual SD-card slots will help with the 710 shots per charge that Sony claims the camera is capable of.
Fully capable of shooting 4K video with HLG (HDR) and S-Log2 and S-Log3, videographers can shoot 1080p at 120fps and up to 100 Mbps.
Despite a low price point, Sony has bestowed the A7III with a host of advanced features straight out of the A9’s playbook.
Sitting comfortably in between the A9 and the 42.4MP full-frame A7RIII, the A7III can function as both a perfect first mirrorless camera and a more than capable shooter for the more professional shutterbug.
The Sony A7III is a veritable steal. Buoyed by fast autofocus, a redesigned body and UI, the device is a vast improvement over previous iterations in the A7 series. DSLR behemoths Canon and Nikon should be afraid…very afraid.
The A7III is set for release early next month and will no doubt be in high demand. Prospective buyers can register their interest at Phnom Penh’s Sony Showroom on Norodom Boulevard.