The Transport Ministry yesterday signed a memorandum of understanding with the Asia Pacific International Wines and Spirits Alliance, with $100,000 going toward the promotion of the “Drink Don’t Drive” campaign in an effort to reduce traffic accidents in Cambodia.
APIWSA director Cyril Sayag said the alliance was giving $100,000 for a one-year campaign that included awareness-raising activities, training in schools, social media activities and responsible marketing activations at points of sale.
Through the collaboration, the MoU partners hope to reduce fatalities related to drunk driving by creating awareness and training stakeholders.
According to Mr Sayag, traffic accidents are one of the main causes of death in the Kingdom, and many fatalities are related to extensive alcohol consumption.
A recent report conducted by APIWSA shows that almost 60 percent of the surveyed population has driven after consuming alcohol over the past 12 months.
“We are glad that we can contribute to this cause, which is very important. We hope our work will contribute to the reduction of road crashes in Cambodia,” Mr Sayag said.
Transport Minister Sun Chanthol said that his ministry, along with the ministries of education, interior and information, would join together in the campaign to produce a video spot, create awareness and give away helmets to people.
He added that in the National Action Plan for Road Safety, the government aims to halve the number of deaths on the road by 2020 compared with 2011 figures.
The ministries are working to both enlarge and improve road conditions to reduce traffic jams and make transportation safer for motorists throughout the country, added Mr Chanthol.
“This is the second year APIWSA has provided the government with the budget to launch a campaign to reduce traffic accidents. Our goal is not see our people die in traffic accidents,” he said.
In 2017, APIWSA provided $120,000 to the government to create a campaign to reduce traffic accidents in the Kingdom.
According to a National Police report, a total of 1,780 people died and 5,539 people were injured in traffic accidents nationwide in 2017. This was an increase in deaths and a decrease in injuries compared with 2016, which saw 1,717 deaths and 6,607 injuries.
Most traffic accidents were caused by speeding, not respecting people turning, overtaking in dangerous conditions, and driving while sleepy or under the influence of alcohol.