Russia’s club football limps into World Cup

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Beneath the glitter of wealthy teams like Spartak Moscow lies a league still searching for a business model. Reuters

MOSCOW (AFP) – Ranked sixth best in Europe by UEFA and infused with shiny new stadiums for the fast-approaching World Cup, Russian club football should be brimming with optimism.

But beneath the glitter of wealthy teams such as Spartak Moscow or Zenit Saint Petersburg lies a league still searching for a business model, plagued by unpaid wages and player strikes.

A season that pauses for three months in the winter only adds to the difficulties of clubs trying to strike it rich in big-money European tournaments, which culminate in the spring.

Russian sides routinely get knocked out early due to rustiness caused by a lack of training, losing out on one of the main sources of income for the “Big Five” European leagues.

Empty coffers mean the Russian Premier League champion is rewarded with a bonus of $5 million, less than a tenth of the going transfer fee rate for a big star.

“The Russian Premier League is effectively bankrupt,” said players’ union leader Vladimir Leonchenko.

The winter break lacked cheer in Russia, where even clubs that have provided feelgood stories, such as Rubin Kazan, seemed doomed.

Accustomed to European football after upsetting Barcelona at the Nou Camp in 2009, the plucky side from oil-rich Tatarstan lost their prized French international Yann M’Vila.

It was a forced decision in return for which Rubin got nothing: the 27-year-old triggered a release clause in his contract after going unpaid for three months.

The financial straits were so dire for Amkar Perm, an upstart from the Urals, that manager Gadzhi Gadzhiyev at one stage doubted the club would be able to finish the season.

“I spoke to Perm’s regional leaders and received (financial) guarantees,” said Gadzhiyev, who once worked with the Soviet national team.

“But we need a new approach to lift doubts over next season.”

And on the outskirts of President Vladimir Putin’s native Saint Petersburg, the players of newly-promoted Tosno spent a part of February on strike.

“I will not hide it – we have a problem with financing,” said Tosno president Maxim Levchenko.

Tosno’s budget of $12 million “has a hole,” he said.

After the collapse of the rigid Soviet system in which clubs were backed by either the army, police or a ministry, Russian clubs found themselves caught in a downward spiral.

Teams inherited bleak all-purpose stadiums that were open to the elements and lacked amenities.

Few people turned out for matches except for hardcore fans who often stirred up trouble.Stadiums became even less profitable, leading to unmaintained pitches that were difficult to play and painful to watch on TV.

Fans stayed home and spent their time on weekends glued to one of the other European leagues on TV.

Things got so bad that according to UEFA’s latest review, Russian teams received an average of 1.8 million euros in TV rights in 2016 – less than those in Poland and Romania.

“Increasing TV revenues is our priority,” said Russian Premier League President Sergei Pryadkin.

Lacking ticket sales and unable to count on the TV cash cow, teams sell their more promising players and rely on the goodwill of sponsors – many of them operated by the government.

“We are not really talking about sponsorship but the injection of money by state-run companies,” said players’ union boss Leonchenko.

This has been particularly the case with Zenit Saint Petersburg, which has paid big transfer fees for international stars thanks to the financial windfall of natural gas giant Gazprom.

Most other Moscow area teams have similar benefactors, including Lokomotiv (the RZD state railway company) and CSKA Moscow (the national power company Rosseti).

But even some of these government investors are thinking twice before committing more funds.

Dynamo Moscow, a club backed by the police in the Soviet era, switched allegiance to Russia’s second-biggest bank VTB.

But after seven frustrating years, VTB sold its stake in Dynamo back to the club in 2016 for the nominal sum of one ruble, complaining that its investment “brought us no good”.

“We have stadiums and infrastructure but we cannot attract investors,” Leonchenko lamented. “No one wants to buy a club in Russia.”

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