Samsung is set to reveal the latest smartphone in its Galaxy series this weekend – the Samsung Galaxy S9.
This Sunday, at the Mobile World Congress in Barcelona, its upcoming flagship handset will be presented to journalists, reviewers, and consumers to dissect, fawn over, and ponder whether Samsung can emerge winners in the bezel-less wars against its Cupertino-based rival.
The South Korean tech giant set a high benchmark with the Galaxy S8 and S8 Plus series released last year, although with the advent of Apple’s popular iPhone X and a slew of imitators, it seems as though Samsung will be trumpeting its camera as it seeks to differentiate it from the shadow of Apple.
The company at the announcement of its unveiling event, said its newest flagship would “reimagine” the camera. What this means is anybody’s guess but reports speculate the S9’s camera will have ƒ/1.5 and ƒ/2.4 with a variable aperture. The rear cameras are believed to be a dual-pixel 12-megapixel arrangement, while the front-facing camera is a selfie-worthy 8-megapixel affair.
As expected, the design hasn’t changed much, looking surprisingly indistinguishable from last year’s Galaxy S8 and S8 plus. Like the previous generation, the gorgeous bezel-less display has been retained. But from leaked images, a key difference emerges. Cameras and sensors above the screen indicate Samsung are looking at going toe-to-toe with Apple’s heralded face unlock feature.
With the iPhone X proving there is a market for handsets priced around $1,000, the stakes are higher than ever for Samsung to succeed.
The iPhone X saw an early release in the kingdom and despite retailing at $999, the smartphones ahead of its official release date were selling for a reported $2,000 a unit thanks to grey market importers.
The Samsung S9 is unlikely to garner such a rush as Samsung, unlike Apple, boasts official Samsung stores and repair centres in Cambodia. The Galaxy S9 is expected to ship early next month with a recommended retail price in the region of $999.
So should you take the Android route or is the safety of Apple’s iOS best for you? Samsung’s unveiled event on Sunday may help you decide.