It was in July 2013 when the Khmer Magic Music Bus started touring around rural Cambodia to promote traditional music. It gathered master musicians and young singers who love to perform live traditional songs to people. It was a move to raise awareness on the seemingly neglected traditional sounds.
To further strengthen the evident changes the Khmer Magic Music Bus has made throughout the years it travelled from village to village, it has recently tied-up with Cambodian Living Arts (CLA).
The collaboration is foreseen to help Khmer Magic Music Bus go bigger in terms of bringing Khmer art forms to stage shows all over Cambodia.
CLA and the music bus also aim to create new musical instruments and support artists in Areng Valley (Koh Kong) and Udor Meanchey.
According to Thon Seyma, co-founder of Khmer Magic Music Bus, the music bus team is set to create more activities so many Cambodians will get enticed to listen and appreciate traditional Khmer music.
During tours, musicians and artists perform live along the road. Since it started four years ago, the live performances have gathered audiences that showed enthusiasm in re-discovering real Cambodian music
“We all want Cambodians to know and understand the arts, musical instruments and performances in Cambodia. By creating Khmer Magic Music Bus, people can hear, touch, and get to know more about the Khmer arts,” said Ms Seyma.
It is the ultimate mission of the music bus to preserve the rare art forms in Cambodia and make it widely known to people.
Through the bus, dozens of artists have already toured around provinces and introduced traditional music in creative and engaging ways. Traditional musical instruments were also brought during the tours so young Cambodians will see and try them first hand.
Since 2013, the music bus already staged about 30 live performances in different villages.
And now that it has collaborated with CLA, the bus is set to travel more and gather more crowds to better appreciate Khmer music.
The CLA, founded in 1998, has its focus on helping talented Cambodians shine in the art scene.