RS Residence hosted the Simmons BeautySleep Launch at its Sen Sok Branch at the weekend. With 147 years of history, Simmons is highly regarded as one of the pioneers in mattress making. Renowned for its technological innovations and staying true to its value proposition of delivering quality, uninterrupted sleep to consumers, Simmons launched its B-line, the BeautySleep Series, to target the rising number of middle income consumers. “Simmons recognises the constant economic growth and recent buoyant property market in Cambodia.
In the Asian Development Outlook 2017, the Asian Development Bank retained its forecast of slightly higher economic growth of 7.1% in Cambodia for 2017 and 2018, in line with strong performance across developing Asia, and a recovery in the major industrial economies, ” said Aloysius Chew Hung Meng, Southeast Asia general manager at Simmons. “With rising incomes for middle-income families, individuals can aspire to better lifestyles and consumption of better quality goods. Hence, Cambodia is one of our growth countries in Simmons’ plan to achieve regional dominance, as it holds great potential.”