Giant Cambodia held an exhibition of its mountain bicycles at the Kep Sea Festival last month, in the weekend leading up to the New Year.
Popular TV drama stars were also invited to ride Giant bikes along Kep’s beach promenade.
According to Andy Lim, Giant Cambodia’s manager, the company’s vision is to see more Cambodians, especially young ones, ride bicycles on the street.
“I would also like to see more people biking to work,” he added. Giant Cambodia also supports the national cycling team by sponsoring the cost of their cycles.