MILAN (AFP) – Chinese-owned AC Milan announced on Monday the signing of a sponsorship deal with online betting platform Vwin, as the Serie A club bids to expand into Asian markets.
As part of the multi-year partnership, Vwin will work with the club to help launch customised marketing campaigns in Asia, the Italian club stated.
Six-time defending champions Juventus agreed a similar partnership deal with Vwin last January.
“We’re proud to welcome Vwin, leader in the online betting industry in the Asian territory, in AC Milan’s family of partners,” Milan chief commercial officer Lorenzo Giorgetti said.
“Vwin is our first Regional Partner in Asia,” Milan added. “This agreement represents a first and important step in the development of our commercial strategy on this key market.”