Europcar Makes Inroads into Cambodia
Europcar, the leading European car rental company, last week officially set up business in Cambodia in a market targeting high-end tourists and foreign businessmen.
Europcar Cambodia will be one of the 141 branches worldwide of the international car hire company, said the company’s president Konstantinos Vardakis at its launch last Friday.
“Cambodia has an open sky policy [for airlines], ancient temples with a lot of history and attractive resorts. This attracts lots of European tourists to Cambodia. Because of this, a high-end car rental service catering to Europeans will do well here,” he said.
In the first four months of this year a total of 316,220 tourists from Europe visited Cambodia, an increase of 7.5 percent from the same period last year.
“Tourists want to hire modern cars with the latest controls, rather than old used cars,” Mr. Vardakis pointed out.
“Europcar Cambodia will offer car rental services to these tourists, including vehicles for family and company tours,” he added. “We will cater for each tourist’s individual need.”
To offer modern cars for its customers, Europcar Cambodia, has entered into agreements with Volkswagen and Hyundai to put into service about 10,000 cars that will be offered for rent to tourists.
Hung Hiep Cambodia is the local authorized dealer for Volkswagen and its marketing supervisor Heak Menghort told Khmer Times that it was a good opportunity to cooperate with Europcar Cambodia since an increasing number of tourists, especially from Europe, were making Cambodia as one of their favorite destinations.
“Not all tourists visiting the country use tour agents. Many of them travel either as individuals, with their families or in business groups. We take all these into account and offer our cars for personal use or for private business,” said Mr. Menghort.
“Europcar’s brand is famous worldwide and we are optimistic that our cooperation with them will grow fast,” said Mr. Menghort.
Ang Kim Eng, president of the Cambodia Association of Travel Agents, told Khmer Times that the presence of Europcar in Cambodia was a good move.
“They have already studied the market and know the demand of tourists,” he said.
Last year Cambodia welcomed some 4.7 million foreign tourists, a slight increase of 6 percent compared to a year earlier. The Kingdom hopes to attract 7.5 million international tourists a year by 2020 to generate a revenue of $5 billion annually and create about one million jobs.
“Tourists need a reliable high-end car rental service. It makes their stay in the country more pleasant without having the need to buy a new car. Also the new car can be returned in a week or month after the end of their stay,” added Mr. Menghort.
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