Swatch marked the grand opening of its new store at AEON Mall in Phnom Penh at the weekend with activities inspired by its new SKIN collection. The store decoration and creative elements were chosen to reflect the lightness, elegance, and movement embodied by the Swatch SKIN collection. Swatch was launched in 1983 by Nicolas G. Hayek. It is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on colour, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free-skiing, surfing, beach volleyball and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.